THE CHALLENGES OF A CHARITY ADOPTING THE DIGITAL REVOLUTION

The challenges of a charity adopting the digital revolution

Last year we got a call from one of our clients who referred us to a charity in need of some digital help. A charity with royal patronage approaching its 90th year, with an outdated website and in need of some advice on adopting a digital strategy going forward.

The London Taxidrivers’ Fund for Underprivileged Children (LTFUC) is an entirely volunteer led charity that does wonderful work including its famous day trips to Southend-On-Sea, where hundreds of volunteer taxi drivers take children to the coast for the day. They are lesser known for their wonderful work and funding on appeals and causes and have donated to many worthy children’s causes.

Their website had outgrown itself, was old code and unresponsive with no real user journey. The donations piece was severely lacking, no secure payment gateway or electronic gift aid.

Although the charity has been going for 90 years, the historical events that had taken place were lost deep in the content of the previous website, completely unsearchable.

We agreed the way forward was to try and take visitors through a potted history of the charity with clear and concise ways for people to find out more, get involved and make donations.

So, we are very near to launch so what should people expect from the new LTFUC website?

  • Fully responsive
  • A clearer understanding on the fundamentals of the charity
  • A timeline to give better visualisation to many of the charities wonderful achievements
  • Improved donations functionality
  • How you can get involved to help the charity
  • Better presentation of the organisations who work with, support or volunteer for the LTFUC.

The LTFUC website is due to go live in late March 2018. Pop over and pay them a visit.